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PC Mag recently reported data from Statista research showing the popularity of security and smart home: “Smart home security is more popular in the U.S. than anywhere else, at a household penetration rate of 18 percent.” Homeowners are looking to new smart home technology such as door locks, sensors, thermostats, etc....

Home insurance is a necessity, but the purchasing experience could be improved to make it more enjoyable for homeowners. Currently when shopping for insurance, homeowners start with quotes from big-name companies and make their selection based on rates and coverage. But an insurance policy should be chosen for more than...